CAPITAL-COMPÉTENCES (France)

Case Study: Website Development & Google Ads Campaign

I developed a complete website and backend system for a French charity and managed a Google Ads campaign with a $1.5K USD budget. The project generated 621 clicks, 4,880 impressions, and a 12.7% CTR through optimized keyword targeting.

Introduction

CAPITAL-COMPÉTENCES is a French charity dedicated to social inclusion, education, professional development, and support for vulnerable individuals. I was responsible for designing their full website, implementing the backend, and running a high-performance Google Ads campaign.

Mission of the Charity

French language learning (literacy courses)

Fostering personal growth through cultural, sports and artistic activities

Training organization

Fighting against all forms of exclusion

Actions promoting employment

Project Objectives

Build a modern, accessible website representing the charity's mission

Integrate a backend for services, contact forms, and blog

Generate traffic and awareness using Google Ads

Target relevant audiences in French-speaking regions

Increase engagement and visibility for the charity programs

My Role & Contributions

Full website development using Next.js

Backend integration and API setup

UI/UX design

SEO optimization

Creation and management of Google Ads campaign

Analytics setup and performance monitoring

Website Showcase

A modern, responsive website built to represent the charity's mission of social inclusion and education.

Visit Live Website

Google Ads Performance

Campaign results showing exceptional engagement metrics

621

Clicks

4.88K

Impressions

12.7%

CTR

$1.93

Avg. CPC

$1.2K

Total Cost

Top Performing Keywords

Strategic keyword targeting for maximum impact

jeux éducatif

$693.3413.55%358 clicks

jeu en ligne éducatif

$443.0312.81%230 clicks

jeux éducatifs

$48.768.56%25 clicks

jeu d'éducation

$9.7710.20%5 clicks

formation professionnelle

$3.954.17%2 clicks

Geographic Reach

Targeted French-speaking regions across Europe

FranceBelgiumLuxembourgMonacoSwitzerlandNetherlands

Campaign Dashboard

Real Google Ads performance data

Results & Impact

Increased visibility for educational programs

High CTR (12.7%) showing strong targeting performance

Delivered measurable results for a social impact organization

Cost-efficient campaign management under budget

Technologies Used

Next.jsReactTailwind CSSBackend APIGoogle AdsSEO & Analytics

Interested in a website or digital marketing campaign that delivers real results?

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